People search for value every single time either they are buying or selling. However, this valueoriented approach is reasonable considering the extra fees and unnecessary costs associated with the expected service or product. Even if it is not extra, it can still be extra expensive for you since the lack of proper tools and software options can cost a lot of time, effort, and potential loss due to mistakes. Marketing and Sales also run on the loop of value-oriented strategies that are very expensive to automate with some tools or software. Automation also requires some form of manual input here and there to adjust and that type of function is the main reason why people pay for them. Simply put, to get anything done, you have to pay something. Today, you are going to pay something called ‘attention’. Get ready to spend some and improve your marketing and sales through these free tools and software. So, let’s get started. Hubspot No matter if it is either of them; marketing or sales, Hubspot offers a wide range of features like tracking and analysis of consumer data, contact management, setting up campaigns, etc. Hubspot operates on the foundations of Customer Relationship Management (CRM). It means that its functions are suitable for both the marketing campaigns and sales campaigns but its usage is focused on maintaining and improving as well as initiating these relationships with the consumers. For starters, it can provide automated options for customer service, set goals, and generate leads that would provide a head start for the business. It would also decrease the level of manual integration and increase the efficiency in terms of the time and effort taken to execute these multilevel responsibilities and duties. Right from the first interaction of people with your website or other networking sites, this system can be implemented as a funneling system in which leads are converted into actual consumers as the intentions and responses become more specific. As the system is integrated into the operations and management of the company, it can increase efficiency, handling, and leverage for companies with limited budget spending.