You might probably wonder; how can anyone go wrong with digital marketing in this day and age? If you think like this, I like your thinking. But everyone has a different approach to marketing and hearing what the consumers are trying to tell them. Everything occurs within the communicated message, its absorption and its analysis. Everything before ‘getting the word out’ is calculated and manageable but as soon as it gets out, it is all up to the market. ‘Getting the word out’ means letting others know that a product is launching or a strategy or even a service (basically an announcement which is heard). Hence, the most important thing is to do the best you can and the rest is up to the consumers to tell. However, there are perks to avoid those mistakes before they even occur. You can try to put yourself in their shoes and find out whether it could have been prevented.