A look into Digital Marketing
This E-book, "A look into Digital Marketing consists of 7 articles, a short glimpse of each article is here:
1. Digital Marketing & Digital Marketing Strategy: A new age
Not so long ago, marketing was mostly based on being quicker than the opponents. May it be based on reaching out to the market or the creation of a story to support the communication, the marketing was competitive and it resulted in the evolution. The evolution of the communication medium revolutionized Marketing. Digital to be exact. People were very curious and surprised due to this new revolution in the technological field. Another amazing fact is that Customer Relationships were used as a draft for marketing strategies just before the marketing was digitized...
2. Integrated Marketing Communication Through Customer Relationship Management
Marketing by coordinating all the multimedia channels for a goal is known as Integrated Marketing Communication. Marketing Communication can be described as an all-out marketing strategy that uses basically all the channels; traditional and modern to approach the segmented area of the market. It combines these all forces to deliver a seamless and customer-oriented experience. On the other hand, Customer Relationship Management is about the prospect of maintaining the desired relationship and engaging with potential customers with proper planning and information. Even the CRM was communicated in its own sense from the olden times...
3. Marketing with Relationships Via Digital Platforms
Well, it is marketing with relationships, a realistic view of the marketing. Certainly, if we look at the big companies, their marketing strategies are focused around simple communication patterns based on the long-term acknowledgment of their relationships. On the other hand, the ability to reach the customer and potential customers are quite a trick that big brands pull off quite easily. Similarly, most of the marketing campaigns are formulated in such a way that they manage to perform magic shows full of these tricks. These magic shows manage to create sustainable and long-term customer relationships. Above all, the prospect of creating relationships with customers for marketing is not a new thing at all...
4. Real-time Data & Real-time Marketing
For a very long time, I have conceptualized brands as groups of people bonded by values and collective identity. So much so that, I thought any local brand near our area represented a part of ourselves and what we believed and valued as a society. This mutual belief system is now stronger than ever thanks to its active presence on social media. Nowadays, people or users actively represent their belief system, their values, and their idols. Hence, something as minute as flaunting Gucci or Armani merchandise has now become an integral part of their identity...
5. Relevance Of Memes In Digital Marketing
Don’t you worry, even if you did not understand them at first glance? It is meant to be that way. The meme culture works because it operates on a simple mechanism of ‘share if funny or relatable’. It’s first introduced as a joke that only a certain group of people identify with and then it spreads rapidly until it gets forgotten easily. Originally coined by Richard Dawkins in 1976, memes are defined as information transmitted and replicated through communication networks. Abiding by its definition, the nature of the meme changes according to the type, hype, and trend around it...
6. Stories & Digital Marketing
Digital marketing is based on the content and the way of using that content for brand awareness, promotion, and selling. Most of the time, the content can be similar and reused, but the main prospect is to market it in a way that works for the customers and that works for you. If you look at it one way, most of the ideas and content being used in marketing campaigns are either inspired or copied from more famous ones. One thing that can make a difference in your marketing strategy can be the use of stories...
7. Success & Failure of CRM systems
You are a customer, well so am I. Is there any difference between us? I would certainly say that there is one; an integral one. That is, I am a very important customer to someone but I don’t know if you are! This simple value associated with any one particular customer is key to Customer Relationship Management. If you look at the value from a 3-minute interaction with a customer then it may be pretty normal to consider everyone the same. However, the main prospect is to look at the lifetime value that they have as happy and satisfied customers...
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